Visibility on the World Wide Web

What exactly constitutes "web presence" and visibility on the World Wide Web? The mere fact that it is world wide presents both opportunity and potential obscurity!

Estimates from various sources revealed these numbers:
  • Active registered domain names = 80 million.
    This represents exponential growth over the last 5 years. Source: Netcraft
  • As of November 2009 - over 20 BILLION web pages were being indexed by Google and Yahoo! Source: Answers.com
  • The number of unique URLs, i.e.: the addresses to your web pages and other sites, now exceeds 1 TRILLION -- yes, a 1 followed by 12 zeroes.
Is it any wonder that web surfers may be a bit challenged to find your website? The odds are quickly turning against you.

Let's say that you own a flower shop and you put up a website. You sit back and wait for the phone to ring... 
But wait -- how will your website and your flower shop be found among the 11 million plus search results? Click the image to see a larger version.

Just how do you build a strategy to be found among the millions of possibilities?

That is in fact the key: you must have a strategy.

That strategy begins with knowing your market and understanding it better than any of your competitors. Beginning there will help you to refine your market niche.
Once you know your market niche, the who to and what you sell, it becomes more clear how to target that market. Zero in on that target. Then you can create and tune your website to serve both it and your bottom line.
To help you answer the key questions for defining your niche, see this article from Entrepreneur.com on how to narrow your Target Market.

This is what we can do for your business - Help you to get and use the best tools for:
  1. Building and maintaining Internet Visibility for your business.
  2. Channeling that visibility into Online Business.
  3. Measuring and Managing Results from being visible and online.
Are any of these familiar?
  • Your website isn't bringing business to your door...
  • Your e-marketing is expensive and cumbersome...
  • You can't measure your results effectively...
Click this link to >>> Contact us now about solutions for those problems.

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