All too often, I encounter an emerging MBE or WBE company whose owner sees being diverse as its key strength. While this can be an important part of a marketing strategy that's targeting larger corporations, it cannot be the main benefit.
The Dell Corporation published a list of 12 qualities they look for in prospective diverse suppliers. Certification -- i.e.: having and proving diverse status -- did make the list. It's number 12. See this page:
thinkVAULT helps its emerging MBE and WBE clients to focus on listed quality 1: Cost Competitiveness. We focus on assisting you with:
- Clearly identifying what market and operational objectives will work for you.
- Finding world-class tools that will help you with meeting those objectives.
- Using those tools in a manner that will benefit both your bottom line and those of your customers.
Oh yes, we can also assist you with #12. See this related post.
