Visibility - Market Targeting with 140 Characters

Twitter began their "Promoted Tweets" Program this week.
Should you care about that? Maybe...

If you have a set of target markets defined, along with strategies to reach them that include on-line Social Media tools, then yes, you should probably care about that. 
If you have carved at least one specialized niche from your market (see this related post), then you may find the possibilities intriguing. Niche marketers will find many creative ways to use this new service as time progresses.

This example was found on Mashable.com -- 

"Take Virgin America for instance. The Twitter-savvy brand wasted no time targeting Promoted Tweets toward their in-flight WiFi customers. On launch, the company put out three distinct tweets that they then promoted with carefully crafted keywords. Two of the tweets were meant to engage just their passengers at 35,000 feet. Just imagine how cool it would be to fly Virgin America and uncover a tweet that was meant just for you. That’s the power of talking to a smaller audience."




Virgin America is one of just six hand-selected early adopters, or Phase One Twitter advertising partners, who are using the new Twitter offering.

Virgin America carefully distilled this niche. From the universe of air travelers, they targeted just the people flying on one of their airliners, at cruising altitude, using the in-flight WiFi.

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 How can you parse your market to better serve your customer base?
I suggest that you give that some thought. The more visible you are to your ideal customer, the better results you are able to both realize from, and provide for, them.

Comments are welcome. You are invited to share your thoughts.
If you need help being more visible to your target market, click here and we can get started on solutions targeted for you!

© 2010 DMMI Associates LLC – All rights reserved

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Webcast Wednesday - The Visibility Equation: Social Media + Video

Are you really still wondering whether or not you need Social Media as a part of your Marketing Strategy?

Please allow me to respectfully submit the following theorem to you -- 
The time for wondering is over and the time to incorporate Social Media into your visibility toolkit is now. 

There are several variables in the Visibility Equation. Two factors that are givens, however, are: 

1. Social Media
2. Video

That is clearly illustrated in the informal treatise in the video below. Michael Stelzner walks, drives, and talks about why Social Media is here to stay.

"It's a lot like fax machines when they first came out... Every business is going to have to have a presence in Social Media."

Michael Stelzner Creator of Social Media Examiner

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Social Media Drive 2 from Michael A. Stelzner. 


Oh, yes... Michael is advertising a virtual Social Media summit which starts in May 2010. I'm sure it will be great! 
How would you like to get a jump start on your planning process, though? Just keep reading below... 

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Social Media for Business Webinar Series

Why don't you join us on a journey toward using Social Media to help you build your business? 
It comes in small, manageable, evenly spaced, virtual bites - i.e.: webinars. Click Here for details and to register, if you decide that this series is for you.



Comments are welcome. Tell us what you think.

© 2010 DMMI Associates LLC – All rights reserved

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Manage Your Money Monday - Visibility on the Level Playing Field Called Internet

Last week, we looked at your need for a viable business model - the road map for the journey to managing your money well. This entry for Manage Your Money Mondays focuses on how a strong visibility arsenal can help both the top and bottom lines of your income statement. 

Promoting your business is a basic requirement for its survival. How you promote it spells the difference between surviving and growing faster than your competition. More and better visibility content and visibility venues can give your company an edge. 

You must have an edge. What's yours?

"Whether you call it a commercial, elevator pitch, or 60 second presentation ... it's a must. If you have a product or service to sell, you must let others know who you are and what you offer."

Victoria Trafton, owner of Referral Institute of Central Arizona

I have referred to the internet as the great "playing field leveler" in other posts and presentations. This is borne out almost daily with an seemingly endless stream of web-based tools that can give smaller businesses their competitive edge. They are ever more flexible, often customizable, and most importantly AFFORDABLE.  
The service used to deploy the video below is an ideal example of an edge builder.





Disclosure: I was so impressed with the capabilities of this service that my company is now an affiliate. What do you think? Could this be the edge you need? 


However you decide to invest your marketing dollars, just make sure you get the best available set of benefits. Find tools with features that you will use to generate revenues or minimize costs.



If this thinkVISIBILITY service may help you to build your business, click here to sign up for a free trial.
Comments are welcome. Tell us what you think.

© 2010 DMMI Associates LLC – All rights reserved

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Strategic & Tactical Challenge: Raise $20K in 61 Hours

Proving a Theorem - Strategic and Tactical Challenge to Raise $20,000 in 61 Hours.

This is a test. It definitely is not only a test. This is measurable goal. By 06:00 a.m. EST on 3 November 2009 (U.S.) this test will be done.  It is a "once-only" test. You are invited to participate in its outcome and help to prove the theorem.

There is a critical mass of internet-based interaction being tested here. 

• Does thinkVAULTer have enough followers, fans, and friends in the e-verse throughout the varying levels in the tV network to reach this goal?
  

Theory Camp One says: "Yes. Definitely." Proof of this theory, however, is being sought.

The web application at ubulu.com -- which apparently works only for famous people -- illustrates how many degrees of separation two people are away from each other. See example... 


So, are there enough connections, and few enough degrees of separation, for the e-verse to respond in the time allowed? Let's find out. BTW: The person who helped to gel the concept behind this test has nearly 68,000 twitter followers. Degree One, for this test, is much smaller.



Oh yes, you can get a great return, i.e.: VALUE for your dollar. You have a few choices.

1. You may simply e-send $49.95 or $99.95 and receive a personal Thank You message and an awe-inspiring e-certificate -- suitable for printing and framing -- in recognition for your having participated in the Great Social Media Experiment. Why? Because you want to and you can...  
   
2. You may purchase a mini-research session. 
3. Ask your question. It must be straightforward, and fact-based.
   See the video below for an example and explanation.
   

1. What is YOUR question? What do you need to know (or just want to know) that you don't have the time to research for yourself?
   Your video response, with an audio explanation, will be posted on-line with a link uniquely for you. It will be password protected, so only you can get to it. Sound good? Let's get started...

Why am I doing this? Two reasons. 1) to test the power of social media and how the various levels within an e-network can respond to a stimulus. 2) My son - who has dubbed himself "lionVAULTer," has a project to fund. So, we decided to test this theory. Are you game?  

Please note as well: No questions of a lewd, crude, illegal, or immoral nature will be answered. If you do that, you will not get your money back! Everyone else gets a Satisfaction Guarantee. Now...


Go for it!

Select Your Choice or Choices

Gift1 $49.95 Gift2 $99.95 Research Video - 1 minute $149.95 Research Video - 3 minutes $199.95 Research Video - 5 minutes $249.95 CBT and/or Documentation, by the day $2,490.00

Lv details here or on webpage

Continue below, if necessary:

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E-mail us if you would like help with defining or improving your processes.  

© 2009 DMMI Associates LLC – All rights reserved

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Using Knowledge Sharing to Grow Your Business

Sharing Knowledge Can Help Others and Grow Your Business.
This entry is from guest blogger, Cindy Hartman of Hartman Inventory Systems. 

Social media is often used to share knowledge, and there are many people doing just that. You can learn something on just about any topic you choose - earning money as an MLM associate, how to "go green", exercise and diet, how to grow your business, gardening, the law of attraction, marketing, customer service, car maintenance, travel, and even social media itself ... the list goes on forever. 

When we started our business and personal property inventory company, Hartman Inventory Systems, one of our goals was and still is to educate people on the many reasons they need to have a list of their home and business belongings. So we did and still do the standard, tried-and-true methods. One is speaking engagements. We enjoy sharing our knowledge at Kiwanis, Sertoma, Rotary, Chambers of Commerce and church group meetings, explaining why one needs a home or business inventory and also how to compile one. I write a blog and electronic newsletter; I provide articles as a guest author for others' email and paper newsletters and blogs; and enjoy being a regular columnist for the Morgan County Business Leader. 


Once we got comfortable with Facebook and Twitter, we thought it would be a great way to reach more people by offering our knowledge through this venue. Though every day we reach out to people who are posting or tweeting about insurance, burglaries, fires, estate planning, divorce, etc., we have organized an "event" per se. Each month, we establish a time for "Ask the Experts" and monitor questions and comments on Facebook and Twitter - a specific time to focus on providing the knowledge others are seeking regarding the need for an inventory. In between the questions, we post pertinent information such as "Be sure not to overload your extension cords when decorating for the holidays" and remind people to check their smoke alarm batteries. 

In addition to reaching out to our followers, we are providing an opportunity for them to ask for help when they might otherwise hesitate. Social media is a new information highway that, used for the better good, can be an excellent tool to provide knowledge, to pay it forward, to give to others - to share. 

How can you use social media to meet or enhance your business' mission statement? 

Cindy. 

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E-mail us for help and solutions for enhancing your business' mission.  

© 2009 DMMI Associates LLC – All rights reserved

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