Working Way Too Hard at Visibility

Internet visibility can be a challenge. Keeping web pages updated and dynamic, so that the search engines are happy, can be a full-time job. Just ask any webmaster.

Yet, the solution is more multi-faceted than merely hiring someone to maintain your website. You could probably do a better job of that yourself anyway; you know what you want to say, need to say, and when it needs to be said. All you really need are the tools to get it done.

Case in point:

Earlier today, I visited a website. On the home page, an event was advertised. In all fairness, the event was coming up within a few days. HOWEVER... The Early Bird, discounted price deadline had already passed. Since I know the folks fairly well, it's guaranteed that their intention was not to rub this fact into anyone's face.  
Wouldn't it have been nice for them to have an announcement -- or even an entire page -- that expired after the deadline date?

Our on-line business partners at IMG have just such a solution. Their web business tool does that and much more.

This short video highlights a few features for you. Click on the live link at the end if you would like to try it for yourself. It's free.

By the way, if you need help getting set up, just let us know.

© 2010 DMMI Associates LLC – All rights reserved

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Manage Your Money Monday - Visibility on the Level Playing Field Called Internet

Last week, we looked at your need for a viable business model - the road map for the journey to managing your money well. This entry for Manage Your Money Mondays focuses on how a strong visibility arsenal can help both the top and bottom lines of your income statement. 

Promoting your business is a basic requirement for its survival. How you promote it spells the difference between surviving and growing faster than your competition. More and better visibility content and visibility venues can give your company an edge. 

You must have an edge. What's yours?

"Whether you call it a commercial, elevator pitch, or 60 second presentation ... it's a must. If you have a product or service to sell, you must let others know who you are and what you offer."

Victoria Trafton, owner of Referral Institute of Central Arizona

I have referred to the internet as the great "playing field leveler" in other posts and presentations. This is borne out almost daily with an seemingly endless stream of web-based tools that can give smaller businesses their competitive edge. They are ever more flexible, often customizable, and most importantly AFFORDABLE.  
The service used to deploy the video below is an ideal example of an edge builder.





Disclosure: I was so impressed with the capabilities of this service that my company is now an affiliate. What do you think? Could this be the edge you need? 


However you decide to invest your marketing dollars, just make sure you get the best available set of benefits. Find tools with features that you will use to generate revenues or minimize costs.



If this thinkVISIBILITY service may help you to build your business, click here to sign up for a free trial.
Comments are welcome. Tell us what you think.

© 2010 DMMI Associates LLC – All rights reserved

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How Visible Is Your Business?

Is your business as visible as it should be?

"The Internet is becoming the town square for the global village of tomorrow."

Bill Gates

Can the global village of today find your business on the internet? For just a while longer, search engines still "like" businesses with multiple pages on the Web. Can your potential clients locate you? Or, are you web-invisible?

We have almost come to a point where even a small business will need an e-Community Manager or a Social Media Specialist and an internet guru on staff. Creating the content for blog pages, web pages, social networking sites and more is a time consuming process. Yet, all of those marketing tactics are becoming less of a luxury and more of a requirement. Your business must be visible in multiple web venues to truly leverage the power of the internet. Without that visibility, a competitor is sure to usurp a lot of web-initiated revenue dollars that could otherwise have been yours. What's a savvy business owner to do?

The rise in popularity of social media sites such as FaceBook, LinkedIn, and twitter -- along with many others -- helps connect people worldwide who have never met in person. Could some of those people be future clients? Have you made it simple for them to get to know not only you, but also: Your Company?



Bill Gates also said this "I believe that if you show people the problems and you show them the solutions they will be moved to act."

So, you may act on the information in this post, if you choose to do so. One solution for increasing visibility is adding richer content to your company's web or blog pages. One way to add richer content is though a Webmercial. It just so happens that thinkVAULT produces affordable, high-quality, branded informational videos that you can use to increase your visibility on the internet.
Here's an example:

thinkVAULT Webmercial Demo and Promo

How can we help you to kick your Web Presence up a notch?

• Produce a Webmercial for you?
• Set up a blog site to house your Webmercials?
• Suggest a complete Web Business Solution for you?
  

If all you need is a single Webmercial, you can place your order to start the process below. We will contact you by e-mail and/or phone to get all the necessary details.
Your custom, branded Webmercial will be ready for you within just a few days.
** Some restrictions do apply.

Order your Webmercial

Select Length - Music Combination

Basic One (1) Minute, No Music $179.95 Basic One (1) Minute, with Music $199.95 Basic Two (2) Minutes, with Music $299.95 Multi-media Two (2) Minutes, with Music $349.95 Multimedia Three(3) Minutes, with music $449.95 Multimedia 4 or 5 Minutes, with music $499.95

Describe your message purpose:

Will you provide logo art?

Remember:
The internet is a marketing tool that never sleeps. Could you better utilize it to vault your business to the next level?
If a Webmercial can help you, be sure to place your order today!

E-mail us with your questions, or leave Comments below, about how to reach your business goals.

© 2010 DMMI Associates LLC – All rights reserved

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Strategic & Tactical Challenge: Raise $20K in 61 Hours

Proving a Theorem - Strategic and Tactical Challenge to Raise $20,000 in 61 Hours.

This is a test. It definitely is not only a test. This is measurable goal. By 06:00 a.m. EST on 3 November 2009 (U.S.) this test will be done.  It is a "once-only" test. You are invited to participate in its outcome and help to prove the theorem.

There is a critical mass of internet-based interaction being tested here. 

• Does thinkVAULTer have enough followers, fans, and friends in the e-verse throughout the varying levels in the tV network to reach this goal?
  

Theory Camp One says: "Yes. Definitely." Proof of this theory, however, is being sought.

The web application at ubulu.com -- which apparently works only for famous people -- illustrates how many degrees of separation two people are away from each other. See example... 


So, are there enough connections, and few enough degrees of separation, for the e-verse to respond in the time allowed? Let's find out. BTW: The person who helped to gel the concept behind this test has nearly 68,000 twitter followers. Degree One, for this test, is much smaller.



Oh yes, you can get a great return, i.e.: VALUE for your dollar. You have a few choices.

1. You may simply e-send $49.95 or $99.95 and receive a personal Thank You message and an awe-inspiring e-certificate -- suitable for printing and framing -- in recognition for your having participated in the Great Social Media Experiment. Why? Because you want to and you can...  
   
2. You may purchase a mini-research session. 
3. Ask your question. It must be straightforward, and fact-based.
   See the video below for an example and explanation.
   

1. What is YOUR question? What do you need to know (or just want to know) that you don't have the time to research for yourself?
   Your video response, with an audio explanation, will be posted on-line with a link uniquely for you. It will be password protected, so only you can get to it. Sound good? Let's get started...

Why am I doing this? Two reasons. 1) to test the power of social media and how the various levels within an e-network can respond to a stimulus. 2) My son - who has dubbed himself "lionVAULTer," has a project to fund. So, we decided to test this theory. Are you game?  

Please note as well: No questions of a lewd, crude, illegal, or immoral nature will be answered. If you do that, you will not get your money back! Everyone else gets a Satisfaction Guarantee. Now...


Go for it!

Select Your Choice or Choices

Gift1 $49.95 Gift2 $99.95 Research Video - 1 minute $149.95 Research Video - 3 minutes $199.95 Research Video - 5 minutes $249.95 CBT and/or Documentation, by the day $2,490.00

Lv details here or on webpage

Continue below, if necessary:

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E-mail us if you would like help with defining or improving your processes.  

© 2009 DMMI Associates LLC – All rights reserved

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Assessing Value - How to Decide If It's Worth It

How to assess the value of an e-service.

I've been a fan of on-line services for quite a while. There are many good ones, several offered by well-known, successful, and solidly backed corporations. Some are free; some charge a fee. The question you must be able to answer: 

Is it worth it?

Just recently, I came across an offered service that just didn't add up. It also illustrated why you must actually READ those Terms of Service texts before checking that little "I agree" box underneath them. Caveat Emptor: some services will try to charge you twice, without delivering comparable added value.


One of the hottest social media sites, as of this posting, is twitter. In fact, if you are reading this blog, it's likely that you tweet. You may also be familiar with the hundreds -- if not thousands -- of applications written to work on and with twitter. So, imagine my excitement upon discovering that PayPal -- a tool that I use -- had developed some apps. 

twitpay looked pretty good. Nevertheless, due diligence lead me to check into the Retweet Commerce Suite. Oh, my! So, let me get this straight... 
Through your use of Retweet2Buy (RT2Buy™) eBay deserves to gross approximately 18% of your twitRevenue, simply for providing a clever way for you to use an existing PayPal account? They also claim the right to hold your funds for 30 to 60 days (while they make more money from your money), before they release it to you. 
"The amounts due to you from sales of your content will be paid to you via your Twitpay account within 30 days after the end of each month once amounts due to you equal at least $10."  (From the RT2Buy TOS).

Furthermore, they get to leverage your digital content, using or reusing it as they see fit. Thus, essentially negating the fact that you still "own" it. 
"With respect to your content, you hereby grant Twitpay and its affiliates the worldwide, royalty-free, non-exclusive, transferable right and license, including the right to sublicense, to (i) distribute, use, reproduce, modify, excerpt, adapt, prepare derivative works and compilations of, publicly perform and publicly display your content on the RT2Buy services or in connection with any syndication or other distribution arrangement thereof with third parties, in any media format or medium and through any media channels; (ii) host, cache, store, archive, index, crawl, create algorithms based on, modify or transcode your content to appropriate media formats, standards or mediums as part of the RT2Buy services; and (iii) use your content for and in connection with advertising, promotional or commercial purposes, including without limitation, the right to publicly display, perform, reproduce and distribute your content in any media format or medium and through any media channels."  (From the RT2Buy TOS). 


Nice try, eBay, but I think your next billion may have to come from other sources.  I must admire your moxie -- just cannot agree with the approach. Let us hang our own money out to dry... where we can still get to it. 

E-mail us if you would like help with finding or improving e-tools that work for you.  

© 2009 DMMI Associates LLC – All rights reserved

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