Visibility - Market Targeting with 140 Characters

Twitter began their "Promoted Tweets" Program this week.
Should you care about that? Maybe...

If you have a set of target markets defined, along with strategies to reach them that include on-line Social Media tools, then yes, you should probably care about that. 
If you have carved at least one specialized niche from your market (see this related post), then you may find the possibilities intriguing. Niche marketers will find many creative ways to use this new service as time progresses.

This example was found on Mashable.com -- 
"Take Virgin America for instance. The Twitter-savvy brand wasted no time targeting Promoted Tweets toward their in-flight WiFi customers. On launch, the company put out three distinct tweets that they then promoted with carefully crafted keywords. Two of the tweets were meant to engage just their passengers at 35,000 feet. Just imagine how cool it would be to fly Virgin America and uncover a tweet that was meant just for you. That’s the power of talking to a smaller audience."

Virgin America is one of just six hand-selected early adopters, or Phase One Twitter advertising partners, who are using the new Twitter offering.

Virgin America carefully distilled this niche. From the universe of air travelers, they targeted just the people flying on one of their airliners, at cruising altitude, using the in-flight WiFi.

 How can you parse your market to better serve your customer base?
I suggest that you give that some thought. The more visible you are to your ideal customer, the better results you are able to both realize from, and provide for, them.

Comments are welcome. You are invited to share your thoughts.
If you need help being more visible to your target market, click here and we can get started on solutions targeted for you!

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